Social Media • Marketing • Branding
Take a look at what I accomplished in my role as Alumni, Marketing, and Public Relations Coordinator for Kesem at Pitt.
Background
Kesem at Pitt is a non-profit organization led by passionate college students that provides support for children through and beyond a parent’s cancer. Their flagship program Camp Kesem is a week-long overnight summer camp for kids age 6-18. All services are provided at no cost to families.
My Role
As Alumni, Marketing, and PR (AMP) coordinator, I was responsible for:
Designing and executing an annual communication plan to relevant chapter stakeholders including Newsletters, Blogs, Social Media activities (Twitter, Facebook, Instagram)
Supporting chapter leadership team through deployment of marketing and publicity resources that helps reach chapter goals
Maintaining chapter’s kesem.org webpage
Leading chapter’s publicity efforts including pitching to local media outlets, writing and disseminating press releases, and cultivating local media contacts
Social Media Posts
Ticket sales for Make the Magic
Benchmark posting for Giving Tuesday fundraising goals
Recruiting volunteers
Coordinator introduction post
Promoting Make the Magic with throwback pictures
Advertising photographer position for camp
Thank you posts to summer camp counselors
Announcing camper applications open
Recruiting campers for open spots
Volunteer spotlight post series
Newsletters
Merchandise Designs
Proposed t-shirt designs for camp session 2024, created using personal illustrations, Canva assets, and Adobe Illustrator.
Chosen
Alternatives
